Policies

Overview

These policies describe the principles AM Media Forest applies when delivering technology, AI, creative and digital-growth work. Individual projects may include more specific requirements in a proposal, statement of work or platform agreement.

AI and human oversight

AI can accelerate analysis, content production, customer assistance and automation, but it should be used with appropriate human review. We aim to design AI workflows around clear business context, defined responsibilities and a practical path for human intervention where decisions, exceptions or sensitive situations require it.

Accuracy and generated content

AI-generated text, images or outputs can be imperfect. Clients are responsible for approving final public content, product claims, prices and regulated statements unless a different review process is agreed in writing.

Advertising, content and platforms

Campaigns and content should comply with the rules of the platforms on which they run and should not intentionally misrepresent products, pricing, availability or business identity. We may refuse requests that would require deceptive practices, unauthorized use of third-party material, platform abuse or unlawful content.

Client-provided materials

Clients should have the necessary rights or permissions for logos, product images, customer data, music, trademarks and other materials supplied for use in a project.

Acceptable use

AM Media Forest services and products must not be used to intentionally harm systems or people, impersonate others unlawfully, distribute malware, evade platform safeguards, conduct unauthorized access, or create content that is illegal under applicable law.

For messaging and automation products, the business using the service remains responsible for its customer communications, consent obligations, product information and compliance with the rules of connected platforms and channels.